KAABOO Texas Takes on Jerry World
The Dallas-Fort Worth festival scene has been missing over the years. There are quite a few options in music festivals in DFW but they are so niche specific to your typical festival experience. Fans already have an expectation of what to expect with festivals like JMBLYA, Homegrown Fest, and Fortress fest. These are on a different scale of production. Now throw in KAABOO Texas at Jerry’s world, dab smack in the middle of the two cities with a 100k capacity, this definitely leaves room for potential to be one of the biggest festivals in not only Texas.
With its’ first year at the Dallas Cowboys AT&T Stadium, the KAABOO Texas lineup was a masterclass of diversity. There was literally something for everyone. With headliners like the multi-platinum Grammy legend Lionel Richie, The Killers, Kid Rock, and Sting the first year of the festival was unprecedented to the DFW area. Not to mention Lynyrd Skynyrd, Little Big Town, The Avett Brothers, Ms. Lauryn Hill, Pitbull, Counting Crows, Alanis Morissette, The Black Eyed Peas, Ludacris, Flo Rida, Garbage, Andy Grammer, Joan Jett and the Blackhearts, Violent Femmes, Trombone Shorty & Orleans Avenue, and many more. That’s just the musical side of things. KAABOO Texas had a pretty stellar comedy lineup. Especially with the likes of comedians Chad Daniels, Garfunkel and Oats, and Dennis Miller at the HUMOR ME tent.
The KAABOO Texas Experience
Getting there a little early on Friday afternoon provided me the chance to explore the stadium and stage setup. This was my first time at the massive Dallas Cowboys stadium. The KAABOO crew did an exceptional job of arranging the stages. It made it so effortless, that people could get from stage to stage quickly and easily. One thing I noticed as I moved about was that there were hydration stations set up, free water for those that brought in an empty water bottle. There were all sorts of tasty food, adult beverages, and shopping spread out along the way also. Another highlight that definitely stood out was the art installations. I was fortunate enough to be there early enough to catch the spray paint artists in action.
Overall, the festival lineup, experience, and production value considering its’ first year was one that would definitely stand as a memorable experience. With a ten-year contract being set in place, this festival is on the right track to becoming one of the nations biggest festival brands. KAABOO Texas has plenty of room to grow and expand. I am definitely looking forward to what next years festival will bring. What is next for the KAABOO brand? Well, KAABOO Del Mar has already announced its lineup for this Fall with a bill of the likes of Bryan Adams, Kings of Leon, Dave Matthews Band, Mumford & Sons, and Duran Duran. Tickets are already on sale!